Our Killer Process
At Orca, we’ve unlocked an approach that helps mission-driven brands rise above the noise. It’s the backbone to all that we do. Information is the bedrock of our strategy, shaping everything from what we say to where we say it. Here’s the breakdown:
Listen
“We have two ears and one mouth so that we can listen twice as much as we speak.” –Epictetus
Because surface-level understanding leads to surface-level work, we dive deeper. We lean in. We listen with intent and lead with curiosity. This is the stage of discovery where we seek to understand and define a brand’s purpose & mission.
We ask questions, then ask some more, speaking one-on-one with individuals who represent your key user segments. In capturing the unfiltered truth of audience behavior, we’re spotting gaps between what you think is happening and what’s actually happening.
Tell us what inspires your wildest dreams, tell us what keeps you up at night. We want to hear about what drives the work you do
Think
“No problem can withstand the assault of sustained thinking.” –Voltaire
This is where the heavy-lifting begins, where we distill everything we heard into patterns, pain points, and opportunities to define and develop brand positioning, or to solve a problem in an unexpected way. The stories, language, and perspectives become the raw material for sharper messaging, stronger positioning, and Killer Creative that resonates with your audience.
Build
“Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs
Finally, we build: powerful visuals, compelling stories, creative solutions and tools that drive connection and action. Creative solutions that are forged from intent listening, and deep thinking about the problem to solve.
The Build stage is what many people think of when they think of branding, advertising, or marketing. It’s the tangible assets that are released into the world. Critical? Absolutely. But the Listen and Think stages are the foundation on which the those tangible assets are built.
Since 2008, this approach has helped mission-driven brands rise above the noise with Killer Creative that’s as thoughtful as it is bold. If your brand has something real to say, we’ll help you bring it to life clearly, creatively, and in a way that sticks.
