Killer Creative
A unique lens on the world.
We bring bold ideas and fresh perspectives, grounded in strategy and fueled by imagination, to craft work that hits hard and sticks around. When it comes to creativity, we don’t settle for good. We aim for unforgettable.
WHO
BCMI is a cloud software platform built especially for the concrete construction industry. They’re known for continually innovating, refining, and expanding the digital tools that make the concrete industry flow. And while BCMI technology leads in its field, their website and brand assets had gotten a bit outdated. They needed Orca to pick up their existing brand, keep its core elements like its logo and primary palette, and reimagine how to best showcase their forward-thinking technology.
WHAT
After laying a foundation of solid brand strategy, research, and UX analysis, we broke ground on their new website. The old website needed a complete tear-down, which was a lot of work, but it had a big upside. We could rebuild the whole thing, soup to nuts, in a way that made the user experience intuitive and let their brand story shine. One of BCMI’s finest qualities is how well it knows its audiences—so we knew the site should have copy, design, and photography that instantly felt relatable to concrete producers and contractors.
KILLER
We delivered a reimagined user journey, with every page’s content dialed in exactly for its intended audiences and their professional roles. A fresh photo shoot documented actual BCMI clients’ work. Paired with gritty yet friendly design and copy that felt relatable to the reader, every component came together perfectly. The site launched in time for the company to showcase at a major event, complete with a matching tradeshow booth design, LinkedIn assets, email newsletter template, and more. Now, BCMI looks as great as it works—elevating the company in the eyes of prospective customers as well as longtime partners.
“Orca took what made us strong and made it visible. They transformed our digital presence into something that truly reflects the innovation and expertise behind everything we do.”
VP, Business Development & Marketing, BCMI
WHO
Founded by doctors intent on revolutionizing the way healthcare is delivered, Pinnacle Wellness makes care more effective for patients and better for providers too. They’d launched a clinic in Spokane, Washington and had a website up, but they knew the branding and site needed a polish to align with the caliber of their services.
WHAT
First, we thought about possibilities for their branding. That started with audience consideration. Since Pinnacle serves a variety of audiences, ranging from super-fit athletes to patients with age-related issues and absolutely everyone in between, it was important to get down to the core of what all those individuals would have in common. We’d then tailor messaging and tone depending on a particular page’s expected readers. We knew we’d need to showcase a brand story and business model that breaks the mold, while conveying sometimes complex details of medical tests and services.
KILLER
We were proud to step up and bring the new branding, site, and promotional materials into being. To explain their unconventional model and services, we used a copy voice that was equally informative and welcoming. Our design approach made use of calming, positive colors and dynamic shapes to create a sense of rich dimension where science and humanity were represented in harmony. The website got a smart UX overhaul from the ground up, resulting in an intuitive, approachable experience for prospective patients.
Now that the site is live, we couldn’t be prouder. While it’s Dr. Kat Hudon and Dr. Travis Hudon who are delivering reimagined healthcare to people in Spokane and beyond, we’re glad to have played our small part in getting more wellness out into the world.
“Orca helped us bring our vision for modern healthcare to life, translating complex services into a brand experience that feels welcoming and true to who we are.”
Founders & Physicians, Pinnacle Wellness
WHO
Founded in 1902, Washington Trust Bank is the oldest bank in the Pacific Northwest and consistently recognized as one of the region’s best places to work. Leadership wanted to celebrate that legacy internally, creating something employees could rally around while reinforcing the bank’s culture as a recruiting advantage. With more than 1,500 employees, they aimed to build pride, connection, and shared identity.
WHAT
We developed a concept for the all-employee meeting that transformed company history into a story-driven internal branding campaign. Introducing the bank’s fictional first customer—Northwest legend Walter T. Bigfoot—we built an internal campaign around heritage, humor, and pride. The work included videos, posters and swag plus a full internal brand system deployed company-wide. We created branded apparel, bags, and stickers, along with a large-scale vinyl installation for the employee lounge turning the physical space into an immersive extension of the story.
KILLER
The campaign sparked immediate enthusiasm across the organization, giving employees a shared story they could connect to and celebrate. Walter T. Bigfoot became a cultural symbol linking legacy with workplace pride in a way that felt uniquely their own. Branded environments and merchandise turned the concept into something employees could see, wear, and experience every day. The result was stronger internal identity, heightened engagement, and a workplace culture employees proudly referred to as legendary.
“Orca turned our history into something we could feel, celebrate, and rally around. It brought our culture to life in a way that genuinely energized the entire organization.”
Brand Director, Washington Trust Bank
WHO
Noodle Monster is a ramen pop-up in Boise that sells out fast. They take over established local restaurants for single-night events, serving elevated noodle bowls to a limited number of ticketholders. The scarcity model creates demand; tickets drop, people move fast, and the event becomes the story. As a new concept entering Boise’s competitive food scene, they needed a campaign that matched the energy of their food: bold, memorable, and visually delicious.
WHAT
We launched Noodle Monster with a creative campaign designed to own their Halloween debut while establishing a visual identity that could scale beyond a single event. The “Scary Good” concept played off the name and became the organizing idea across every touchpoint. We developed the brand identity, then executed across digital and physical channels: paid search and social media ads to drive ticket sales, plus merch (shirts, hoodies), posters, and stickers that turned customers into advocates. Every piece reinforced the same idea: this isn’t just ramen, it’s an event you don’t want to miss.
KILLER
The launch positioned Noodle Monster as one of the most sought-after dining experiences in the Treasure Valley. The campaign created immediate awareness and killer demand, with events selling out consistently. “Scary Good” became shorthand for the brand—memorable, ownable, and flexible enough to extend beyond Halloween. The merch turned fans into brand ambassadors, and the digital work ensured every ticket drop reached the right audience. Noodle Monster went from new concept to beloved local brand in a single season.
“Orca gave us the launch momentum we needed and ‘Scary Good’ became bigger than we ever imagined.”
Founder, Noodle Monster
WHO
Delta Dental of Idaho is the state’s leading not-for-profit dental benefits carrier, providing comprehensive coverage for individuals, families, and employers. Deeply rooted in community health, they deliver mobile dental clinics, expand access to care, and support events across the state. But their marketing didn’t reflect the full scope of what they provide. Messaging lacked consistency, sales materials were limited, and digital tools were outdated. They needed a cohesive statewide campaign to communicate their value—not just as a coverage provider, but as a community health leader—while equipping their teams to reach audiences across Idaho.
WHAT
We developed an integrated campaign to build awareness, simplify understanding, and connect authentically with Idaho communities. At its core was a clear message that made preventive dental health approachable while reinforcing the full scope of services Delta Dental of Idaho provides beyond traditional insurance. We rebuilt their website and created a complete suite of sales and marketing tools—collateral, video, broadcast and outdoor campaigns, and field-ready materials. We also developed community outreach programs, including a mobile truck and trailer delivering dental sealant services directly to local schools.
KILLER
The campaign reshaped how Delta Dental of Idaho showed up in the marketplace, bringing clarity, energy, and relatability to a traditionally sterile category. Marketing and sales tools became unified, modern, and consistent, giving teams stronger resources to communicate value across audiences. Statewide awareness increased, and the brand achieved top-of-mind recognition in a historically low-engagement space. By reflecting the people and communities they serve, the campaign strengthened trust and positioned Delta Dental of Idaho not just as a coverage provider, but as a true partner in community health.
“Orca helped us connect with Idaho in a way that feels real, relevant, and true to who we are.”
VP, Director of Marketing, Delta Dental of Idaho
WHO
Felt Right creates premium, eco-friendly acoustic tiles that improve sound while adding customizable modern design. Made from high-density PET felt sourced from recycled plastic bottles, the tiles reduce echo and function as decorative wall art. When the company secured a licensing partnership with Minecraft to create branded products inspired by the iconic game world, they needed a launch campaign that could excite fans, communicate the collaboration clearly, while introducing the collection in a way that felt authentic to both brands.
WHAT
We developed a fully integrated launch campaign designed to generate anticipation across both gaming and interior design audiences. The work included creative direction for photo shoots, traditional and digital channels, social media rollout, and packaging designed to create excitement the moment the product arrives. We built a unified content and messaging strategy that translated the Minecraft universe into a tactile, real-world product experience. Every touchpoint—from campaign visuals to unboxing—worked together as one cohesive system built to drive awareness, engagement, and immediate connection.
KILLER
The launch transformed the collaboration into a tangible brand experience that resonated with both Minecraft fans and design-focused buyers. Packaging became part of the storytelling, turning delivery into an event, while campaign assets created strong visual continuity across channels. The unified approach amplified visibility for the partnership and positioned Felt Right as an innovative brand capable of bridging digital culture and physical space. The result was a launch that generated excitement, strengthened brand relevance, and made the product feel instantly collectible.
“Orca brought the imagination of Minecraft to life and turned our launch into something people couldn’t wait to engage with.”
Founder + Owner, Felt Right
WHO
Alchemy Surfaces provides high-performance architectural metal finishes that transform ordinary materials into richly textured, design-forward surfaces. Using proprietary, sustainable technology, they offer durable finishes such as Bronze, Zinc, and Steel—long established in Asia and Europe and now entering the U.S. market. As a new entrant, they needed a brand that could immediately communicate credibility, craftsmanship, and creative possibility—showcasing both the sophistication of their materials and the breadth of applications for architects and designers.
WHAT
We built the brand from the ground up—developing the name, logo, and full identity system to establish a strong market presence from day one. The work extended across every touchpoint, including website, business cards, tradeshow booth design, sales kits, collateral, and packaging for their sample program. We also created paid and organic social assets to help sales teams initiate conversations and build awareness. Every element was designed to showcase material beauty, versatility, and performance in a cohesive brand experience.
KILLER
The launch positioned Alchemy Surfaces as a confident, design-forward brand ready for the U.S. market. A unified visual identity and comprehensive marketing toolkit gave their team the credibility and clarity needed to engage architects and designers immediately. From physical samples to digital storytelling, every touchpoint reinforced innovation, craft, and creative possibility. The result was a strong market entry that established Alchemy Surfaces as a distinctive voice in architectural finishes—recognized for both material performance and aesthetic impact.
“Orca gave us a brand that captures both the craft and creativity behind everything we make and helped us enter the market with confidence.”
Founder & Designer, Alchemy Surfaces
WHO
Beans & Brews Coffeehouse has been roasting coffee at high altitude since 1993, growing from a single location into nearly 90 stores across seven states. Deeply rooted in the communities they serve, the brand wanted a more visible and engaging way to share their charitable efforts and local impact. They asked Orca to develop a campaign that would celebrate giving back while inviting customers to participate—turning community support into something people could actively engage with, not just observe.
WHAT
We created the “Brew Good” campaign—a playful twist on “Do Good” that tied community giving directly to the brand. Each quarter, Beans & Brews invited the public to help choose which local organization would receive charitable support, then celebrated each donation with visible community storytelling. We developed campaign creative for website and social media, supported by traditional print and localized outdoor advertising. The system was designed to be repeatable, participatory, and easy to scale—keeping engagement high throughout the year.
KILLER
The campaign turned charitable giving into an interactive community experience. Customers didn’t just hear about donations—they helped decide them, creating stronger emotional connection and local pride. Quarterly participation built momentum, making each announcement an anticipated event. The program strengthened Beans & Brews’ reputation as a genuine community partner while reinforcing brand warmth and approachability. What began as an outreach initiative became an ongoing tradition—one that consistently generates positive energy, engagement, and goodwill across the markets they serve.
“‘Brew Good’ gave our community a voice in how we give back—and people embraced it immediately.”
VP & Director of Marketing, Beans & Brews Coffeehouse
WHO
Palouse Specialty Physicians (PSP) is a collaborative medical group serving the Palouse region through a partnership between Gritman Medical Center, Pullman Regional Hospital, Whitman Hospital & Medical Center, and Cancer Care Northwest. Established to keep specialized care close to home, PSP provides services ranging from ENT and audiology to oncology, neurology, urology, and surgery. As the organization grew, they needed a unified identity that reflected their collaborative model and made their presence clear and recognizable across the region.
WHAT
We led a complete brand transformation, creating a new logo and identity system from the ground up. The brand was applied across every touchpoint—environmental graphics, wayfinding signage, employee lanyards, business cards, and patient-facing collateral. We also developed PSP’s first external marketing campaign, including social media creative, print advertising, outdoor boards and photoshoot of their campus and facilities. The work ensured the new identity showed up consistently across physical environments and public communications, presenting a clear and cohesive presence throughout the community.
KILLER
The new brand gave PSP a unified voice and visual presence that reflected the strength of its collaborative care model. Patients and partners could easily recognize and navigate the organization, while marketing efforts established a clear, professional identity in the region. From clinical spaces to public messaging, every element worked together to reinforce trust, clarity, and connection. The result was a cohesive brand foundation that supports both day-to-day operations and long-term growth in delivering specialized care locally.
“Orca helped us build a brand that truly reflects how we work together—and how we care for our community.”
Executive Director, Palouse Specialty Physicians
WHO
weBoost, a Wilson Electronics brand, creates consumer cellular signal boosters that amplify weak 5G and 4G LTE signals—reducing dropped calls and increasing data speeds wherever coverage is limited. Their technology allows people to stay connected in places traditional networks struggle to reach. As remote work and digital nomad lifestyles surged, weBoost wanted to position their products as essential tools for staying productive far beyond city limits. They needed a campaign that would speak directly to people living and working off the beaten path—those redefining what “remote” really means.
WHAT
We developed a campaign built to reach modern remote workers wherever they discover products and plan travel. The strategy focused on messaging that framed connectivity as freedom—enabling work, movement, and lifestyle without compromise. We deployed the campaign across paid and organic social, influencer partnerships, Google and Meta advertising, and sales collateral. The platform was later refined into a direct-to-consumer retail digital campaign for summer rollout, creating a scalable system the internal team could continue managing and optimizing long after launch.
KILLER
The campaign positioned weBoost as a practical solution for people building lives beyond traditional connectivity boundaries. Messaging resonated strongly with digital nomads and remote-first audiences, while the integrated rollout created consistent visibility across channels. Just as important, the work delivered a complete operational toolkit—giving weBoost’s internal team the structure, assets, and strategy needed to sustain momentum. The result was more than a successful launch—it was a repeatable campaign engine designed to support ongoing growth in the expanding remote lifestyle market.
“Orca helped us connect with a new generation of remote workers and gave us a campaign we can keep building on.”
EVP, Director of Marketing, Wilson Electronics
WHO
Beans & Brews Coffeehouse has been roasting coffee at high altitude since 1993, growing from a single location into nearly 90 stores across seven states. Known for its loyal following and distinctive flavor, the brand saw an opportunity to expand into the energy drink category for the first time in years. They wanted to introduce a new product that would resonate with existing customers while attracting new ones—something that felt unmistakably Beans & Brews, yet fresh, bold, and built for today’s energy-driven lifestyle.
WHAT
We partnered with Beans & Brews to bring the new product line to life from the ground up. Our work included naming the flavors, designing and developing the cup labels, and creating the fully integrated marketing campaign to support launch. We produced video assets, social media motion graphics, and point-of-sale materials to tell a cohesive story across every customer touchpoint. The creative direction leaned into playful, high-impact visuals that captured attention quickly while reinforcing the brand’s personality and flavor-first positioning.
KILLER
The launch energized the brand and generated immediate enthusiasm among customers. The bold, whimsical designs made the product instantly recognizable, while the integrated campaign ensured strong visibility in-store and online. Customers responded to both the flavor and the visual identity, turning the drinks into shareable, conversation-worthy experiences. The result was a successful category expansion that felt natural to the brand—proving Beans & Brews could translate its loyal following and flavor expertise into an entirely new product line.
“Orca helped us turn a new product into something our customers instantly connected with and couldn’t wait to try.”
VP & Director of Marketing, Beans & Brews Coffeehouse
WHO
3form is a premier manufacturer of sustainable, translucent architectural materials used in commercial interiors worldwide. Known for blending design innovation with environmentally responsible manufacturing, the company continually pushes material science forward. When 3form engineered a new resin designed for continuous recyclability—essentially redefining what plastic could be—they wanted to share the breakthrough with an industry where sustainability matters deeply. They needed a campaign that would both educate and inspire, clearly communicating the impact of a material innovation designed to reshape environmental responsibility in architectural design.
WHAT
We developed a creative platform built around the idea “Know New Plastics.” Instead of discouraging new materials, the campaign invited audiences to understand a new kind—one engineered for continuous recyclability. The work focused on education through compelling storytelling, translating complex material science into accessible, engaging communication. We created a full campaign system spanning traditional and digital advertising, along with a fully written and designed website that served as the central destination for learning, exploration, and product understanding.
KILLER
The campaign reframed how audiences think about plastic—positioning innovation, not restriction, as the path forward. By combining clear education with strong visual storytelling, the work helped 3form introduce a breakthrough material in a way that felt both credible and inspiring. Industry response was strong, with customers and design professionals embracing the message and the technology behind it. The campaign successfully brought a complex sustainability advancement to market giving 3form a powerful platform to lead the conversation around the future of recyclable plastics.
“Orca helped us turn a material innovation into a story the industry could understand and get excited about.”
VP of Marketing, 3form
WHO
Micron is one of the world’s leading semiconductor manufacturers, powering the memory and storage behind modern digital life—from global business infrastructure to everyday connections. Yet like much of the industry, they communicated primarily through specs, speeds, and performance metrics, precise but difficult to differentiate. Micron asked Orca to clarify who they are as a brand and reshape how they connect with the global audiences who rely on their technology every day, often without even realizing it.
WHAT
We reframed Micron’s story from technical performance to human impact—shifting focus from what the technology does to what it makes possible. Instead of highlighting device speed, we showed real moments enabled by Micron innovation, like families connecting across the globe. The strategy positioned Micron as an essential enabler of modern life. We then built a comprehensive content and messaging framework for global sales teams, including branded video, testimonials, sales kits, event systems, executive speechwriting, and presentation platforms—equipping teams everywhere with consistent, compelling tools to tell the brand story.
KILLER
Shifting from technical description to human relevance transformed how Micron showed up in the marketplace. Sales teams gained a unified narrative that made complex technology understandable and memorable, strengthening engagement across customers and partners. The approach quickly expanded across multiple business units, establishing a consistent creative and messaging model throughout Micron’s B2B ecosystem. What began as a messaging challenge became an enterprise-wide storytelling platform positioning their technology as not just powerful, but meaningful to innovations in everyday life.
“Orca helped us express the real value of what we do, connecting our technology to the human experiences it makes possible.”
Director of Brand Marketing, Micron
WHO
3form is a premier manufacturer of sustainable, translucent architectural materials—high-design resin panels, glass, and felt used in commercial interiors worldwide. Combining artisan craftsmanship with eco-friendly manufacturing, they create customizable, light-diffusing solutions that shape spaces through color, texture, and illumination. With a large national sales network and a highly customizable product line produced to spec, the challenge wasn’t promotion—it was cohesion. They needed a unified branded campaign that could connect their diverse offerings while equipping nearly 60 sales reps with tools flexible enough to match how each of them sells.
WHAT
We developed a cohesive brand campaign that unified the full breadth of 3form’s offering under a clear, inspiring idea—one that reflected the creative freedom their materials make possible. From there, we built an integrated system of sales and marketing tools to support their global team, including branded sales videos, a complete website overhaul, refreshed product collateral, redesigned sample kits, and supporting materials. Everything functioned as a flexible toolkit—consistent in brand, adaptable in use. With practical guidance on how to apply the materials, reps were able to tailor presentations to their own style and shift conversations from product specs to design possibilities.
KILLER
The campaign brought clarity and cohesion to an expansive product portfolio, giving sales teams and clients a more intuitive way to understand what 3form makes possible. Marketing and sales materials became adaptable tools that supported real conversations with architects and designers. Adoption across the sales organization was strong, and clients responded in kind. By creating flexible resources reps could shape to their own workflow, the tools were actively used—not just distributed—resulting in stronger engagement, clearer communication, and a more unified global brand presence.
“We now have the tools to show off what’s possible and the flexibility to show it in a way that fits how each of us sells.”
VP of Marketing, 3form
WHO
Beans & Brews Coffeehouse has been roasting coffee at high altitude since 1993, using a proprietary process that creates a distinctive flavor. What began as a single location has grown into nearly 90 stores across seven states, serving customers through both drive-through and café experiences. As the company approached its 25th anniversary, leadership saw an opportunity to reintroduce the brand—celebrating its role as an original force in the Utah coffee movement while strengthening loyalty and positioning the company for continued growth.
WHAT
We developed and executed the company’s first fully integrated marketing campaign, designed to reach customers at every touchpoint while reinforcing Beans & Brews’ deep community roots across both traditional and digital channels. The campaign spanned print, digital, social, radio, billboards, and transit, while in-store we redesigned the entire customer experience—from point-of-sale, posters and menus to spatial branding, barista aprons, cups, and sleeves. Every element worked together to create a cohesive brand presence that felt established, confident, and unmistakably local.
KILLER
The campaign reintroduced Beans & Brews as a founding force in the region’s coffee culture, strengthening loyalty while expanding visibility with new audiences. Cohesive brand execution across digital and physical environments elevated the customer experience and increased awareness during a key growth period. The work drove measurable year-over-year sales growth and supported a more scalable franchise and marketing model for continued expansion. From mass media to in-store details, every element reinforced the same message: Beans & Brews didn’t just join the coffee movement in Utah—they started coffee with altitude.
“Orca always delivers amazing creative work, and that work has helped us achieve phenomenal growth in a short amount of time.”
VP & Director of Marketing, Beans & Brews Coffeehouse
WHO
Washington Trust Bank is the largest independently owned, full-service commercial bank in the Pacific Northwest. Founded in 1902 and headquartered in Spokane, it operates more than 40 branches across Washington, Idaho, and Oregon, offering personal, commercial, private banking, and wealth management services. After several years without a major campaign, the bank wanted to reconnect with its communities and reestablish a visible presence in the market.
WHAT
We developed the campaign “What’s Your Awesome?”—a storytelling platform centered on real people doing meaningful things in their communities. The campaign featured local stories, including a distillery owner, a therapeutic horseback riding program, a women-owned moving company, and a community basketball coach and many more. Each story highlighted how individuals pursue their goals, and the role Washington Trust Bank plays in supporting those journeys. We produced a fully integrated rollout across broadcast, print, digital, social, outdoor, radio, and branded merchandise, creating consistent visibility across every customer touchpoint.
KILLER
The campaign repositioned Washington Trust Bank as more than a financial institution—it became a champion of local ambition and community impact. By spotlighting real people and their accomplishments, the message felt authentic, relatable, and distinctly regional. The integrated approach created broad visibility while strengthening emotional connection across markets. Customers didn’t just see what the bank offers, they saw what it helps make possible. The result was a renewed presence in the marketplace and a campaign platform built to scale with future community stories and awesome brand growth.
“Orca helped us tell real stories of the people and communities we serve which made the campaign feel genuine, personal, and unmistakably WaTrust.”
Brand Director, Washington Trust Bank
WHO
MasterControl is a SaaS platform specializing in quality, manufacturing, and document management for highly regulated industries, including life sciences, pharmaceuticals, and medical devices. Their software helps organizations meet FDA and ISO requirements while streamlining processes from product development through manufacturing. As their brand and market presence continued to grow, they needed creative support across multiple initiatives—from internal events to external sales communications—ensuring their message stayed clear, consistent, and compelling at every touchpoint.
WHAT
We supported MasterControl’s global all-employee conference in Spain, developing event graphics, booth environments, presentation screens, sign-up systems, lanyards, and distributed collateral. We also partnered with leadership to shape executive presentations that communicated the company’s value at a strategic, high-level perspective. Beyond events, we created direct mail campaigns and email newsletters to strengthen outbound sales efforts—building tools that helped their teams communicate with clarity, confidence, and consistency across channels.
KILLER
Our role evolved into a flexible, high-impact creative partnership—supporting MasterControl wherever communication and design needed to perform at the highest level. From immersive live experiences to executive storytelling and sales enablement, every deliverable reinforced brand credibility and clarity. The work elevated internal engagement, strengthened outbound communication, and ensured their teams had polished, effective tools ready for any audience. We became a trusted creative extension of their organization—delivering consistent, high-quality work across every assignment.
“Orca became a true extension of our team delivering smart, high-quality creative wherever and whenever we needed it.”
Chief Revenue Officer, MasterControl
WHO
Washington Trust Bank is deeply invested in the communities it serves across the Pacific Northwest, supporting local organizations, events, and initiatives that strengthen neighborhoods and improve lives. With involvement spanning many regions and formats, they needed a unified way to show up consistently wherever they were present. From small local sponsorships to large community events, the bank wanted a flexible campaign system that could scale to any size while clearly signaling their commitment to helping, supporting, and actively participating in the communities they call home.
WHAT
We developed a comprehensive campaign toolkit built around the theme “Lending a Hand.” Designed for maximum flexibility, the system worked across everything from small-format advertising to event signage, apparel, and promotional merchandise. The creative platform centered on hands as a universal symbol of support—featuring a visual language that included an American Sign Language hand graphic to reinforce inclusivity and connection. We created messaging and design standards that ensured consistency across markets while allowing local teams to adapt materials easily for their specific community presence.
KILLER
The campaign gave Washington Trust Bank a cohesive and recognizable way to express community commitment wherever they showed up. Whether on signage, apparel, or local advertising, the visual system made their involvement instantly identifiable and meaningful. The adaptable toolkit empowered teams across regions to participate confidently while maintaining strong brand consistency. More than a message, “Lending a Hand” became a visible call to action—signaling to employees and communities alike that Washington Trust Bank is present, engaged, and ready to help lend a hand.
“‘Lending a Hand’ gave us a clear, consistent way to show up in every community we serve and people instantly understood what it meant.”
Brand Director, Washington Trust Bank
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